LV CITY Marketing Plays
- Holly Wild

- Oct 5
- 2 min read
You don't win just by rolling the dice as a Las Vegas Business owner. There are so many marketing plays that can factor in to your business success. Whether it's and event your launching, a new product rollout, a business start-up, event or cause; knowing a few marketing plays will catapult your business to the next level of success.

LV city marketing plays that consistently hit:
DOOH (Digital out-of-home): Programmatic screens in transit hubs, office towers, gyms, bars; daypart + LV geofence; QR to a simple landing page.
Transit & street-level OOH: Bus wraps, station takeovers, bus shelters, street kiosks; short copy, giant CTA, neighborhood targeting.
Experiential pop-ups: Micro-events, demos, free mini-services, photo moments; capture emails via QR; repurpose footage for social.
Micro-influencers / creators: Neighborhood-specific creators on TikTok/Reels; quick “day in the city” hooks and native captions.
Local SEO + Maps: Google Business Profiles tuned per location, review engine, “near me” pages by borough/district, local backlinks.
Hyperlocal paid social: Tight geo on Meta/TikTok/Snap; creative matched to the block (landmarks in thumbnails); A/B many variants.
SMS/WhatsApp: Opt-in alerts, drops, reminders; short, time-boxed offers; click-to-SMS from out-of-home QR.
Neighborhood partnerships: Gyms, coworking, cafes, salons, law/medical offices; co-branded flyers and in-store screens.
Event sponsorships: 5Ks, street fairs, college events; booth + giveaway + fast QR form; retarget attendees afterward.
Rideshare & Waze: Car-top DOOH, in-car screens, Waze “pin” ads near high-traffic corridors at rush hour.
Murals & legal wheatpasting: Eye-level art walls with scannable codes; great for PR + UGC if you keep it tasteful and permitted.
Elevator & lobby networks: Captivate/office & residential screens for affluent, high-frequency impressions.
Local newsletters & podcasts: City/borough email dailies and geo-targeted Spotify/iHeart; commute-time dayparting.
Referral/ambassador programs: City micro-ambassadors with unique codes; reward UGC + reviews.
Retail inserts: Coffee sleeves, deli/bodega bags, pharmacy receipts—cheap, hyper-local repetition.
Find out how I Am Digital LV marketing plays can take your Las Vegas Business to the next level:
📍 Address: Las Vegas, NV
📧 Email: info@iamdigitallv.com
📞 Phone: 702-720-5929
🌐 Website: iamdigitallv.com
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